MRR, churn, LTV, ARPU, CAC, retention: the KPIs every trainer should know. What they are, how to calculate them with examples and which to monitor by stage.
Retention rate measures how many clients stay over time. It's the most important metric for a trainer's profitability. Formula, benchmarks and what improves it.
The recurring model beats one-off packages: predictability, higher LTV, less repeat selling. How to switch to subscriptions, calculate MRR and cut churn.
Acquiring a client costs roughly 5-7x more than keeping one. Eight concrete retention levers for personal trainers, with simple metrics and worked examples.
The 9 real reasons why personal training clients quit, the measurable early warning signs to catch them in time and a practical intervention playbook.
