MRR, churn, LTV, ARPU, CAC, retention: the KPIs every trainer should know. What they are, how to calculate them with examples and which to monitor by stage.
personal trainer kpis · mrr · ltv
Retention rate measures how many clients stay over time. It's the most important metric for a trainer's profitability. Formula, benchmarks and what improves it.
fitness client retention rate · churn · client retention
The recurring model beats one-off packages: predictability, higher LTV, less repeat selling. How to switch to subscriptions, calculate MRR and cut churn.
recurring revenue · MRR · subscriptions
Acquiring a client costs roughly 5-7x more than keeping one. Eight concrete retention levers for personal trainers, with simple metrics and worked examples.
client retention · personal training · churn
The 9 real reasons why personal training clients quit, the measurable early warning signs to catch them in time and a practical intervention playbook.
retention · churn · personal trainer