Guides, case studies and news from the world of digital coaching.
The personal training consultation in 5 phases: listen, assess, deliver a plan, present the offer and set the next step. With powerful questions and mistakes to avoid.
How to sell personal training packages: a 3-option structure, price anchoring, packages vs subscriptions, presenting price and handling objections honestly.
A complete fitness lead generation funnel for personal trainers: attract with content and local SEO, capture with lead magnets, nurture and convert.
How to get testimonials from personal training clients: when to ask, ready scripts, where to collect them and how to handle negatives. Never fake reviews.
How to create and optimize a Google Business Profile as a personal trainer: category, photos, reviews, posts and local search. Win 'personal trainer + city'.
A personal trainer website that converts has clear value, reviews, readable services and a CTA. Here is what you really need and the options per budget.
In fitness, clients buy the person before the service. Here is how to build a recognizable personal brand: niche, voice, consistency and social proof.
Sole proprietorship vs LLC for personal trainers: how each affects liability, taxes and paperwork, when an LLC makes sense, and the mistakes to avoid.
Why personal trainers need liability insurance, what it covers and what it does not, when it is effectively required, annual costs and how to choose it.
Gym floor contract vs rent-based agreements, revenue split models and non-compete clauses: what a gym contract should say and what to ask before signing.
Gym-employed or freelance? An honest breakdown of fixed pay vs variable revenue, who owns the client, benefits, hidden costs and when to go independent.
The in-home personal trainer business model: pros and cons, scheduling by geographic zones, premium pricing, portable equipment and online coaching combined.
Join hundreds of personal trainers who manage their athletes with Athleex. Free up to 3 athletes.
