Guides, case studies and news from the world of digital coaching.
Retention rate measures how many clients stay over time. It's the most important metric for a trainer's profitability. Formula, benchmarks and what improves it.
Instagram can change the rules tomorrow. Your email list can't: it's yours. How to build it, what emails to send and the metrics that matter for a trainer.
An Excel workout template is fine when you start: it's free and flexible. But it doesn't scale. Here are the real limits and when to move to a workout builder.
Gyms and personal trainers handle health and biometric data, a special category under the GDPR. Here are the legal bases, risks and compliant tools.
Running a gym well means acquiring and retaining members, keeping billing and KPIs under control. Here's the real day-to-day, the tools and the numbers that matter.
Opening a gym costs from tens to hundreds of thousands of dollars. Here are all the cost items, the models, indicative ranges and the break-even.
Opening a personal training studio takes space, equipment and permits. Here are indicative startup costs, minimum space and the break-even in number of clients.
The recurring model beats one-off packages: predictability, higher LTV, less repeat selling. How to switch to subscriptions, calculate MRR and cut churn.
Scaling means unlinking income from the hours you work. The concrete levers (online, groups, self-paced programs, recurring, delegation) and when to hire.
Price online coaching on value, not hours. Build recurring tiers, justify the price with check-ins and video feedback, with a three-level pricing example.
Running a personal training business means treating acquisition, delivery, retention and admin as one system. Here is how to do it without burning out.
Tendonitis from lifting: what overload tendinopathy is in general terms, why it develops, and why you need a doctor or physio. Informational only.
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